Estate agency. marketing seo is the process of optimising your estate agency website to rank higher in search engine results pages (SERPs). Over 90% of homebuyers start their property searches online, so being visible on Google for keywords like “homes for sale in [city]” and “estate agents in [city]” is crucial for generating leads.

Local SEO is the best way for estate agents to connect with buyers and sellers in their service area, build a strong brand reputation, and generate more qualified website traffic and leads. It’s also a long-term strategy that builds steady traffic over time, unlike paid ads which disappear as soon as you stop paying.

SEO Strategies for Estate Agents: Getting Found by Your Target Audience

Getting the basics right is critical for real estate SEO, including optimizing your title tags and meta descriptions, building high-quality backlinks, using Schema markup on listing pages, and ensuring your site is mobile friendly. For more advanced real estate seo, consider using a tool like SEMRush to uncover the most pressing technical issues on your site and make fixes accordingly.

Another overlooked aspect of real estate seo is the user experience. Make sure your website is easy to use and provides the information that homebuyers are looking for, such as an address, phone number, and daily hours of operation.

Finally, don’t forget about off-site seo. This includes submitting your business to online directories, asking for reviews on Google, Yelp, and Facebook, and other techniques.