Why It’s Important to Optimize Your Site Speed

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If you own a website, you’ll know how important it is to keep your site fast. Having a slow-loading page can affect both your website visitors and your SEO.

What is optimising website called?

Google has done plenty to help webmasters improve their site’s speed. For example, they have a page speed test that you can use from your desktop, as well as one that is tailored to mobile searches. But these tools only go so far. The results you see are not always an accurate reflection of your own visitors’ experience. More info

A faster web page can lead to fewer bounced visitors, fewer clicks and a higher conversion rate. It can also reduce your costs. While visitors may not immediately leave a slow-loading site, they might hesitate to buy from you if they believe it’ll take too long.

As you can see, there are a lot of factors that go into determining your site’s speed. You need to evaluate each one and choose the one that’s right for you.

Some of the top factors to look for include your server’s bandwidth, file sizes, image compression and the size of your HTML. You can also try using a free tool like W3 Total Cache or a paid optimization plugin.

Ideally, your site should load within two seconds or less. However, you might be surprised to learn that the average load time for a web page is 3.21 seconds. That’s not a good thing.

Taking the time to optimize your page for speed will pay off in the long run. More organic traffic, better search engine rankings, and increased sales are all part of the deal.


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