Snapchat business manager allows businesses to access, manage and optimise their marketing campaigns across the app. It offers a number of key features including custom ad creation, analytics and product catalogs.

When you log into the Snapchat ad manager you are prompted to verify your public profile, enter some key business information and then create a business account. After completing this process, you are ready to begin launching ads.

Optimizing Your Campaign: Understanding the Importance of Keywords

To launch a new campaign, click on the “+New Ad” button in the bottom left corner of the screen. The first step is to select an objective, which could be anything from increasing awareness to driving website traffic or app installs. You will then be able to choose where you want your ad to appear, on which platforms (Snapchat’s curated content, publisher’s stories or shows) and how much you want to spend.

You will then be able to choose your audience, which again can be very targeted. It is possible to select people who have engaged with your Snap public profile or people who have visited your website, as well as more general demographics such as age and location.

Once you have selected your audience, you will then need to set a daily budget and choose a goal (swipe up, app install or views). You can also upload a product catalogue for the Snapchat ad platform and enable “Buy Now” which will allow people to complete their purchase directly in Snapchat.