How to Create Social Media Newsletters

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If you’re a marketer, entrepreneur or brand strategist, keeping up with the latest social media trends is crucial for your success. But it can also be overwhelming, especially when there are so many updates, product launches and new tools emerging daily. That’s where newsletters come in!

What are three main components of a newsletter?

A well-curated newsletter can save you time by providing key insights, tips and resources in one place. It can also help you stay ahead of the curve by summarizing the most important social media developments so that you don’t miss out on any opportunities.

To create a Social media newsletters, choose a topic that will be of interest to your subscribers and align it with your business goals. Use a conversational tone to engage readers and encourage them to take action by incorporating storytelling elements like real-life examples, case studies or personal anecdotes. A/B testing can also help you optimize your newsletter performance by comparing different variations of the same email (e.g., subject lines or CTA placement).

Once you’ve settled on a topic, determine where you want to publish your newsletter. LinkedIn allows you to create and publish a newsletter from your company, showcase, or product pages as long as the page meets the criteria for content creation. However, if you’re planning to publish multiple newsletters, you’ll need to grant a specific team member super admin or content admin access to the page. In addition, you can only publish one newsletter at a time from each LinkedIn page.


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